Website versus ratings

Triscuit · Dec 19th 2006, 01:45 AM

Our internet traffic is way up. 10x (on some stories 1000 times) what it was last year, but still far behind traditional viewership. It's great to finally see some actual growth in our product. On the net, people seem to trust a news organization over a blogger. How long until clients will spend more money on the website than the broadcast?

Consider This · Dec 19th 2006, 06:02 AM

When web traffic exceeds traditional viewership, for starters.

Then when advertisers can see the demographics they'd reach through the site. That's why you're seeing stations begin to ask people to register.

Spike · Dec 19th 2006, 06:28 AM

Quote:

Originally posted by Consider This:
Then when advertisers can see the demographics they'd reach through the site. That's why you're seeing stations begin to ask people to register.

Yeah, but I wonder how accurate the demos from those registrations could possibly be. I suspect their data shows a majority of people born on January 1 of the first year available in their drop down menu as people complete the data as quickly as possible. Then there's the aversion so many people have to giving personal information. Then there are people like me, who are just pissed off about having to register. I always tell them I'm a 106 year old female.

If I were an advertiser, I wouldn't trust any self-reported demographics from a website. That uncertainty will make it tough for website managers to get the kind of money for their ads that television ads get.

The Mockingbird · Dec 19th 2006, 11:59 AM

Mark my words, the internet providers themselves will become the demographics distributors of tomorrow, barring legislation to the contrary.

Here's what's going to happen: Websites will get more competitive for content. The crappy ones that look like IBS or God Forbid, whatever crap Nexstar is using, will get more competitive.

Then Web Reporters/Producers will be hired as the ad dollars roll in. Content will be one man band, shot and edited.

The actual on-air news product will be either phased out entirely or moved to a completely minimal format. One anchor OTS, video graphics, no reporters in the field.

Depending on Software, Synthetic Anchors could, would be used. They are already doing some amazing things with the Half Life 2 Engine and text to speech Software at Northwestern.

"Live Shots" will consist of a camera with wireless internet access, or satellite internet access. News Vans will be whatever vehicles the company uses with branded logos.

Roy Hobbs · Dec 19th 2006, 08:32 PM

Quote:

Originally posted by Mockingbird with cranberry sauce:

The actual on-air news product will be either phased out entirely or moved to a completely minimal format. One anchor OTS, video graphics, no reporters in the field.

.

Yep.

trunky · Dec 22nd 2006, 08:57 AM

Hey mockingbird, I'm a web producer that got hired before the ad dollars have started rolling in. When do you guesstimate all that will really start becoming reality?

(That point in time will probably remind me that yes I made a great decision taking this as my first job in the biz, and paying my dues in this particular fashion.)

Dec 19th 2006, 06:02 AM	#2
Consider This Senior Member Join Date: May 2003 Location: . Posts: 1,473	When web traffic exceeds traditional viewership, for starters. Then when advertisers can see the demographics they'd reach through the site. That's why you're seeing stations begin to ask people to register. __________________ No, no, that's a great name! I think it's cool that your daughter sounds like she's named for a breed of dog.

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Dec 19th 2006, 01:45 AM	#1
Triscuit Member Join Date: Jul 2003 Location: West is Best Posts: 95	Our internet traffic is way up. 10x (on some stories 1000 times) what it was last year, but still far behind traditional viewership. It's great to finally see some actual growth in our product. On the net, people seem to trust a news organization over a blogger. How long until clients will spend more money on the website than the broadcast?

Dec 19th 2006, 11:59 AM	#4
The Mockingbird SECRET NO/FORN Join Date: Aug 2004 Location: An Orbiter Posts: 16,670	Mark my words, the internet providers themselves will become the demographics distributors of tomorrow, barring legislation to the contrary. Here's what's going to happen: Websites will get more competitive for content. The crappy ones that look like IBS or God Forbid, whatever crap Nexstar is using, will get more competitive. Then Web Reporters/Producers will be hired as the ad dollars roll in. Content will be one man band, shot and edited. The actual on-air news product will be either phased out entirely or moved to a completely minimal format. One anchor OTS, video graphics, no reporters in the field. Depending on Software, Synthetic Anchors could, would be used. They are already doing some amazing things with the Half Life 2 Engine and text to speech Software at Northwestern. "Live Shots" will consist of a camera with wireless internet access, or satellite internet access. News Vans will be whatever vehicles the company uses with branded logos.

Dec 22nd 2006, 08:57 AM	#6
trunky Senior Member Join Date: Oct 2006 Location: around Posts: 338	Hey mockingbird, I'm a web producer that got hired before the ad dollars have started rolling in. When do you guesstimate all that will really start becoming reality? (That point in time will probably remind me that yes I made a great decision taking this as my first job in the biz, and paying my dues in this particular fashion.)