Trying to get the lowdown

[Clubbeat]

On SFL (or formerly known as CWSFL). Heard that station is looking to launch a news department.

Anybody heard anything on this? Seems kinda interesting that they're budgeting for this during the current economic business climate.

[ISTHISTHINGON?]

On SFL (or formerly known as CWSFL). Heard that station is looking to launch a news department.

Anybody heard anything on this? Seems kinda interesting that they're budgeting for this during the current economic business climate.
http://sfl.southflorida.com/pages/jobs_landing/?WSFL-TV--Fort-Lauderdale-Florida-a-Tribu=1&blockID=17764&feedID=660

[Clubbeat]

for the link. Now I wonder if the S. Florida Market can stand another news outlet?

[ISTHISTHINGON?]

Can't imagine it will be easy or anything less than tough.
Start-Up operations take time to develop as you have to steal viewers from stations they've grown to watch.
Add crappy advertising economy and, unfortunately...I shouldn't need to elaborate.
My thoughts? If you need a job...apply for it. If you already have a job that has security....too risky right now to hope station sticks it out long enough to see a noticeable change.

[FrontierMan]

I'd hate to say this, but TV News is on its last leg. With the economy set to remain crappy for another couple years (at least), I wouldn't expect this station to last too long.

But then again, let the nay sayers be your motivators if this is really something you want. You never know what could happen, but I don't think going for a job there would be a wise decision.

[Clubbeat]

I'm fine where I'm at for now, besides, getting directly back in the news business doesn't excite me right now thanks to all of the factors some of you have mentioned (sucky economy, the decline of local news, the start-up-steal-audience factor etc).

I was simply trying to figure out why would a group launch a new product as station groups across the country are cutting budgets and slashing jobs.

I agree that if you need a job right now, this would be one place to apply but if you don't, I'd sit tight and wait for the dust to settle.

[John M.]

I was simply trying to figure out why would a group launch a new product as station groups across the country are cutting budgets and slashing jobs.


It looks like that show will less generate original reporting than discuss stories already printed by its newspaper partner. Kind of like a morning radio show put to video. A TV station in my market is trying the same thing with an already existing, but ratings poor, morning newscast.

It will need some video production to support the effort but probably not nearly as much as a traditional newscast would.