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Paper Trail
Jul 17th 2008, 10:05 AM
A locally-produced documentary shows how the owners of Connecticut's news stations are selling out quality journalism for higher profits.

By Andy Bromage (http://www.newhavenadvocate.com/article.cfm?aid=7338)

Tonight at 6: rape, robbery and car wrecks that'll make your town look like a den of disaster!

Sound familiar? The teasers for your local evening newscast all seem to sound like that. Local news is rife with sensationalism and a disproportionate amount of crime. That's an old story.

But a new documentary by Quinnipiac University professors Karin and Bill Schwanback quantifies how little real news Connecticut viewers are getting. That's the real story.

Deadlines and Dollars follows four local news reporters as they dutifully carry out sucky assignments and feed the "beast," otherwise known as the daily news hole. The reporters cover two or three stories a shift, and rewrite a single crime story as many as four times for successive newscasts.

On WFSB Channel 3, crime and spot news (those on-location reports that jazz up a newscast) typically get 58 percent of total news coverage, the film says, while government stories get just five percent. WTNH Channel 8 also does 58 percent crime/spot news, and 10 percent government. Lending credence to the "if it bleeds, it leads" cliché, crime and grime lead Channel 8's newscasts 70 percent of the time and Channel 3's 80 percent of the time!

The film's stats were drawn from a six-week survey of 11 p.m. newscasts in 2006.

"There are some wonderfully talented reporters in this market. To have to go on the air and cover these crime and spot news, accidents and fires..." Schwanback says in an interview at her Quinnipiac office. "What a waste of intellect and talent."

In the film, those reporters appear resigned to covering crime and accidents, and not one seems to really enjoy it.

"There's the water cooler stories, then there's the more in-depth pieces people remember," Channel 8 reporter Annie Rourke says. "The rest of it—I don't think they remember it five minutes later."

Channel 3 reporter Len Besthoff says he's "not real thrilled" with the arrangement. "There's a place for crime news, but I think it is way over-weighted right now," he says in the film. "There may be empirical data saying that's what people want."

There may be, but it would be notoriously unreliable. The average viewer makes a bad survey subject, says Tom Rosenstiel, director of the D.C.?based Project for Excellence in Journalism, one of the experts interviewed in the film. "If you ask people in a survey, 'Tell me what kind of stories you'd like to see,' the average person doesn't know what kind of stories could be done. All they really know is they reference the stories they've seen."

Karin Schwanback doesn't blame the reporters; she blames corporate news executives more concerned with profits for themselves and shareholders than with quality journalism. (WFSB is owned by Meredith Corp.; WTNH by LIN Television.) Crime and spot news are easy to produce with fewer reporters, which keeps costs down and profit margins up. Unlike the newspaper industry, which sees profits in the 18 percent range, TV networks are posting 40 to 50 percent profits.

Schwanback says she just as easily could have focused the film on photographers, editors or news directors. "They're all facing the same problem: They're working for publicly traded companies in which the mandate is to make a profit," she says, but chose reporters because she's sympathetic to their dilemma.

The Schwanbacks both teach journalism at Quinnipiac and spent decades in the TV news biz—Karin covering news, Bill sports—before hanging up their mics and entering academia. It took 18 months and 53 tapes to make the documentary, which has been shown at the university and was accepted into the New Film Makers New York festival.

Oddly, Karin Schwanback blames media executives for the state of local TV journalism yet didn't seek interviews with any of them.

"They probably wouldn't talk," she says. "I guess if I were to do the bigger picture, then it would be a matter of doing the Michael Moore thing—knocking on the doors, 'Okay, now why is it that you demand higher profits every quarter and don't hire enough reporters?' Maybe that's another documentary."

abromage@newhavenadvocate.com

The Mockingbird
Jul 17th 2008, 10:18 AM
Thank God we have tireless university instructors with several years experience working in top 150 markets to tell us something that's been obvious to even casual observers for more than 25 years.

John M.
Jul 17th 2008, 12:36 PM
I'd be curious to know how the documentary makers got permission to follow the reporters. Wouldn't the reporters' contracts have prohibited it without the station's consent? If so, how would they have convinced the stations to approve the idea?

adam & doctor drew
Jul 17th 2008, 05:50 PM
here's what I don't get:
if crime is "what viewers want" and stations are doing more crime news than ever, wouldn't ratings be thru the roof?

but no, local news viewership is plummeting every year.
that would tell me crime is what viewers DON'T want.

s'news
Jul 17th 2008, 06:40 PM
Those of us here are apparently not smart enough to figure out that kind of stuff.

John M.
Jul 17th 2008, 07:38 PM
here's what I don't get:
if crime is "what viewers want" and stations are doing more crime news than ever, wouldn't ratings be thru the roof?


It's not the crime as much as the sense of immediacy that the stations want. The irony being that the less information you have, the fresher the situation seems and the more the station wants to go with it.

This was reinforced at about 10:45 one night when we heard that police had closed off some roads in the city. That was all we knew but it was BREAKING NEWS! And we were the BREAKING NEWS LEADER! Just ask our promos.

So we tossed out the already written and mostly if not completely edited package, rushed out in a live truck to the intersection where the street closure was and did a talkback only at the top of the 11. We learned a few minutes later that police had closed the streets to investigate a body found inside a burned car. We did another live hit with the update.

We had no video, almost no information, just me standing breathless on a streetcorner recounting what little we did know. And the EP was ecstatic. "That's what they want," he said, referring to the big brass. Forget storytelling, it made the news look new.

We were doing marketing more than news coverage. It rang to me like one of those tests of the Emergency Broadcast System. "Had this been an actual emergency..." Doing those seemingly pointless live shots with the police lights flashing and the crime scene tape flapping in the background was our way of telling the viewing public. "Had this been an actual news story worth your attention, we would have been first on the scene to cover it."

The original article pointed out another reason for the emphasis on crime stories: They're cheap. They don't take a lot of time, resources or thought to cover. And the less you're paying your reporters and photographers, the more important telling simple stories is.

jrat33
Jul 18th 2008, 04:10 AM
Thank God we have tireless university instructors with several years experience working in top 150 markets to tell us something that's been obvious to even casual observers for more than 25 years.

It may be something obvious to you, I and the rest of the people on the board, but obviously it isn't to the lay-person if surveys and studies indicate that the news that people want to see are the ones that fall into the "If it bleeds, it leads" category. I would like to see the documentary and I hope more people see it as well. A documentary like this may finally click the light on for the majority of news viewers that in-depth stories will actually benefit them in the long run as opposed to the ambulance chaser crap.

Then, maybe we can turn the corner on local news and get back to actual journalism.

Clever Login Name
Jul 18th 2008, 06:02 AM
How long before the documentary on the slow, painful death of the newspaper industry comes out? And will that get a nice, prominent article in the local fish-wrap too?