Sweeps and Corporate Ownership

[depth of field]

the company i work for wants all their stations to do "evergreen" sweeps pieces that can be used in any market. so far this month, we have only had three hyper local sweeps pieces. the rest have been on subjects that would work in all of the company's stations. is this a normal practice, or is this the price of big corporate ownership of media outlets?

[Obewon]

It has been going on for years in some companies. It demonstrates a basic misunderstanding of the nature of what local news ought to be. When bean counters and salesman start making tactical editorial decisions in order to save $, consider yourself doomed. This is just another of the many reasons local news has deteriorated to the point that it is nothing more than a commodity in most markets with nothing unique to set it apart.

[Brain Cramp]

Let me guess - some of the sweeps pieces that are making the rounds company wide: They either have to do with safety or saving money right?

How to make that tank of gas last a little longer.

Food safety this Thanksgiving.

Holiday shopping tips that will save you money and keep you from getting ripped off.

Scams, scams and more scams!

Keeping your child safe on the internet.

Keeping your child safe in school.

Keeping your child safe on the bus.

Keeping your child safe from predators and pedophiles!

The most dangerous parts of your house - how to keep your family safe.


How many did I get right?

[s'news]

It has been going on a long time. But you usually work something local into the story if you have any pride at all.

[user name]

you guys don't just re-track vnr's?