3.14rate
Mar 20th 2007, 12:20 PM
Hi folks,
[This is an edited version of my previous post.]
I'm a grad student working on a final project to examine how television stations in various markets utilize their websites. I'm also interested in the newsroom communication flow between on-air and online products.
If any of you have a working knowledge and are willing to speak to me about your station's website, I will forever be in your debt.
3.14rates@gmail.com is my email. If you'd rather talk on the phone than in writing, drop me an email and we'll set something up at your convenience. Anyone is also welcome to share their experience by replying in this thread.
Some questions that come to mind:
How closely does your website mimic your on-air product? Do you simply post the scripts and video from your newscast on the site or go much deeper in your online coverage?
What kind of "extras" does your site post online? Slideshows, related links, complete interviews, polls, etc.
Does your operation post stories online ASAP or hold onto stories until after they air during the newscast?
Who posts stories to your website? A "web guy/gal," producers, reporters, anchors, etc.
How does the info flow from the actual reporting to the website? For example, at my current station... Reporter talks to on-air producer. Web producers access iNews to see info entered by on-air producers/reporters. Web producer rewrites on-air scripts for the web, finds additional links/graphics, and post the newscast video online.
How do you encourage reporters (or make it easy for reporters) to keep the website in mind while reporting?
Does your station have "web reporters" with a major emphasis on the station's web content (local version of Kevin Sites)?
Do you have video "sneak peeks" or previews of your main newscast on the website? How do you cross-promote the website and newscast?
I appreciate any pearls of wisdom.
THANKS!
Jim
[ March 23, 2007, 01:33 PM: Message edited by: 3.14rate ]
[This is an edited version of my previous post.]
I'm a grad student working on a final project to examine how television stations in various markets utilize their websites. I'm also interested in the newsroom communication flow between on-air and online products.
If any of you have a working knowledge and are willing to speak to me about your station's website, I will forever be in your debt.
3.14rates@gmail.com is my email. If you'd rather talk on the phone than in writing, drop me an email and we'll set something up at your convenience. Anyone is also welcome to share their experience by replying in this thread.
Some questions that come to mind:
How closely does your website mimic your on-air product? Do you simply post the scripts and video from your newscast on the site or go much deeper in your online coverage?
What kind of "extras" does your site post online? Slideshows, related links, complete interviews, polls, etc.
Does your operation post stories online ASAP or hold onto stories until after they air during the newscast?
Who posts stories to your website? A "web guy/gal," producers, reporters, anchors, etc.
How does the info flow from the actual reporting to the website? For example, at my current station... Reporter talks to on-air producer. Web producers access iNews to see info entered by on-air producers/reporters. Web producer rewrites on-air scripts for the web, finds additional links/graphics, and post the newscast video online.
How do you encourage reporters (or make it easy for reporters) to keep the website in mind while reporting?
Does your station have "web reporters" with a major emphasis on the station's web content (local version of Kevin Sites)?
Do you have video "sneak peeks" or previews of your main newscast on the website? How do you cross-promote the website and newscast?
I appreciate any pearls of wisdom.
THANKS!
Jim
[ March 23, 2007, 01:33 PM: Message edited by: 3.14rate ]